I currently work for Savile Row tailors Davies & Son as a Communications manager. When I set upon rebranding I looked to using their original lithograph logo, which is an image of the founder drawn centuries ago. To begin the process I drew a new and simplified digital version that can be inverted and played around with
depending on the need.
Here is the original logo and adjacent is a sign that was made from
my simplified drawing.
I then converted this logo into a visual language that is used across our branding, as shown below made into a sheep to be used in a wool week window display, for a race horse for an ascot display and as a Christmas card that we sent out to customers.
I finally went on to redesign their website and monthly newsletter, using my visual language rules stemming from the logo.
Their previous site was at least 10 years old and so my task was huge!